Tuesday, April 16, 2013

A Web Divided Device Fragmentation


Source: www.vayumedia.com/videos/A-Web-Divided-Device-Fragmentation.php. To take fragmentation a step further, we can throw in the wild card with the fragmentation between many different platforms and dozens of different devices. These days, we have consumers rapidly jumping between online channels -- "checking in" on their iPhones, scouring their social networks, via their iPads, for product information and discounts, and sourcing local information and reviews from a nifty new application.

Wednesday, April 10, 2013

A Web Divided



Link to original source: www.vayumedia.com/videos/A-Web-Divided.php. A long time ago, in 2009, the internet was a much easier place to surf. A consumer would perform a search on Google and voila, content from an unlimited amount of sources would appear.