Source: www.vayumedia.com/videos/A-Web-Divided-Device-Fragmentation.php. To take fragmentation a step further, we can throw in the wild card with the fragmentation between many different platforms and dozens of different devices. These days, we have consumers rapidly jumping between online channels -- "checking in" on their iPhones, scouring their social networks, via their iPads, for product information and discounts, and sourcing local information and reviews from a nifty new application.
Tuesday, April 16, 2013
A Web Divided Device Fragmentation
Source: www.vayumedia.com/videos/A-Web-Divided-Device-Fragmentation.php. To take fragmentation a step further, we can throw in the wild card with the fragmentation between many different platforms and dozens of different devices. These days, we have consumers rapidly jumping between online channels -- "checking in" on their iPhones, scouring their social networks, via their iPads, for product information and discounts, and sourcing local information and reviews from a nifty new application.
Friday, April 12, 2013
Spend Less On PPC In 2013 Part 2
Original source: www.vayumedia.com/videos/Spend-Less-On-PPC-In-2013-Part-2.php. For many businesses, the cost per click for their relevant search terms have gotten too expensive to yield a realistic return on their investment.
Spend Less On PPC In 2013 Part 1
Original source: www.vayumedia.com/videos/Spend-Less-On-PPC-In-2013-Part-1.php. For many businesses, the cost per click for their relevant search terms have gotten too expensive to yield a realistic return on their investment.
Wednesday, April 10, 2013
A Web Divided
Link to original source: www.vayumedia.com/videos/A-Web-Divided.php. A long time ago, in 2009, the internet was a much easier place to surf. A consumer would perform a search on Google and voila, content from an unlimited amount of sources would appear.
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