Audience Targeting

Link to original video: http://www.vayumedia.com/videos/Audience_Targeting.php. Online display advertising has evolved dramatically in the past 15 years. Where once you had to negotiate pricing with each publisher, several sophisticated ways have evolved that allows for advertisers to reach their audience in a much more efficient way.

Benefits of Blogging For Ecommerce

Link to original video: http://www.vayumedia.com/videos/Benefits_of_Blogging_For_Ecommerce.php . The easiest way to do so is to regularly blog on your E-Commerce site. But with less that 25% of Fortune 500 websites containing a public blog, many E-Commerce businesses still are not realizing the benefits of blogging.

Solutions Based SEO Part 4

At the end of the day, we want visitors to take action and not simply browse the site. With the proper keyword targeting, we are more likely to achieve the desired conversions and not just traffic. Analysis of your current conversions can provide invaluable insight into what type of keywords convert at the highest rates. High website traffic is great, but without conversions it doesn’t matter, and without profitability it doesn’t matter. Link to original video: http://www.vayumedia.com/videos/Solution_Based_SEO_Part4.php

Solutions Based SEO Part 3

When selecting the best keywords target for your SEO strategy, you need the analytics and the feel for the business to decide on the best SEO strategy for your business.

Solutions Based SEO Part 2

Many times, a searcher has no clue what they are looking for. All they know about their search is that they have a problem that needs to be solved. If your business is able to fill their need and shows up at the top of the search results, you are one step closer to bringing in a new client and additional revenue. This is the beauty of SEO; It helps with brand awareness, and more importantly with lead generation and direct sales, but only when the proper keywords are targeted.

Solutions Based SEO Part 1

The discipline of Search Engine Optimization has marketing leaders around the world asking: "What do people search for when they are looking for my products or services?" This is where solution-based SEO comes into play; and nearly any business can beef up its search rankings simply by thinking outside the box.